Indeed экономит 300 000 долларов США в год благодаря глобальному механизму креативной работы на базе ИИ

Highlights

Challenges

• System rigidity: A legacy, developer-dependent environment made it impossible for creative teams to iterate on workflows in real time.

• Administrative friction: Managing 1,500+ requests across 28 languages created a massive manual triage burden for senior producers and analysts.

• Reporting lag: Leadership lacked real-time visibility into global capacity, with producers spending 13 hours per month manually mining data for status updates.

Solutions

• Automated project discovery: AI Studio parses unstructured intake data to auto-draft technical project charters and requirements documents.

• Intelligent triage engine: Smart rules automatically route global requests to 80 specific portfolios and assign job codes based on region and asset type.

• Autonomous brand auditing: Asana AI Teammates act as global content strategists, matching localized assets to brand guidelines across 28 languages in seconds.

Outcomes

• $300,000 saved in time savings and unlocked capacity across globalization and analytics functions.

• 1,400+ high-level hours reclaimed annually by automating project charters and discovery.

• 42% reduction in manual ticket management for the global creative agency.

• 60% faster lead time from raw request to active project by eliminating manual scoping.

Asana коренным образом изменила то, как мы управляем творческими процессами в больших масштабах. Впервые у нас появилась возможность видеть в реальном времени все творческие рабочие процессы — от отдельных кампаний до полных портфелей программ. Эта прозрачность позволила нам выявлять закономерности, заранее устранять узкие места и принимать более быстрые и обоснованные решения.”

Winner: 2026 Global AI Innovation Partner Award

This award recognizes Indeed for moving beyond simple task automation to a cognitive delegation model. By using AI Studio to handle the most mentally taxing parts of project management—discovery and triage—Indeed has created a global blueprint for AI maturity.

Use case 1: Automated project discovery and technical scoping

For Indeed’s Analytics teams, the discovery phase of a project was previously a high-touch administrative bottleneck. Senior analysts spent hours interviewing stakeholders and drafting charters before actual work could begin. Indeed solved this by using AI Studio to act as a first responder, automating the cognitive load of project kickoff.

• AI-powered intake: When a stakeholder submits a data request via Asana forms, rules instantly parse the text to extract data sources and urgency levels.

• Automatic charter drafting: As the project moves to discovery, AI Studio checks the request and creates a project charter and technical requirements document in the comments.

• Predictive prioritization: The AI extracts business value and technical complexity during intake, allowing the team to prioritize the backlog by projected ROI.

• Role shift from author to editor: Senior technical program managers now start with a 70% complete scope and a suggested level of effort, shifting their focus to strategic validation.

Самый революционный элемент — это этап автоматизированного сбора данных. Мы по сути автоматизировали время на обдумывание, необходимое для запуска проекта. Это сократило время выполнения заказа на 60% и позволяет нашим ведущим специалистам выполнять функции стратегических редакторов, а не сборщиков данных.”

Use case 2: Autonomous brand alignment with AI Teammates

Maintaining brand consistency across 60+ countries and 28 languages is a significant challenge for a global creative team. Indeed piloted a Content Strategist AI Teammate to act as an autonomous brand auditor, ensuring localized content aligns with global standards without manual review cycles.

• Global brand auditing: The Asana AI Teammate functions as an always-on brand auditor, matching localized content to global guidelines across dozens of languages.

• Instant brief generation: The teammate analyzes market-specific needs to generate creative briefs in seconds, maintaining the Indeed voice globally.

• Cognitive delegation: By feeding the AI teammate deep institutional memory, Indeed has moved from manual brand-to-market alignment to an automated system of strategic auditing.

• Reclaimed producer time: This autonomous oversight allows creative leads to focus on innovation rather than checking translations and asset compliance.

Настройка ИИ-ассистента больше похожа на обучение коллеги, чем на написание кода правила. Благодаря тому, что ИИ мгновенно создаёт черновики и проверяет контент, наша команда переключила внимание с ввода данных на стратегический аудит, что позволило нам перейти от управления работой к созданию результатов.”

Use case 3: The global creative operations engine

Managing a 70+ person in-house agency across 60 countries and 28 languages created significant coordination overhead. Indeed replaced its rigid legacy system with an automated Asana ecosystem that is now the number one AI-adopting team at the company.

• Dynamic intake and triage: A single form captures requirements for 61 different job codes. 18+ custom rules then route the work to one of 80 specific portfolios based on region and asset type.

• Automated reporting: Producers use Smart status to pull real-time data from custom fields and milestones, generating executive updates in seconds instead of hours of manual data mining.

• Instant institutional memory: The team uses Asana AI chat to query the entire domain for historical context, finding specs for past global campaigns in seconds.

• Global localization management: Multi-homing allows a single asset to live in a global production project while simultaneously appearing in regional portfolios for stakeholder visibility.

Мы не просто перенесли свою работу в Asana, мы использовали её, чтобы избавиться от работы по организации работы. Используя умный статус для автоматизации самой трудоёмкой части творческой работы — сбора данных, — мы сэкономили 13 часов в месяц, которые теперь реинвестируем в творческую стратегию.”

Conclusion

Before Asana, Indeed’s global teams faced a scaling wall of manual triage and administrative friction. By building an AI-powered operating system, the company has successfully decoupled its organizational output from its administrative headcount. This unified architecture ensures that as Indeed scales its reach to 60+ countries, its creative and analytics teams remain focused on the mission-critical strategy of helping people find better work. For Indeed, AI is the partner that handles the coordination so humans can handle the mission.