Indeed 藉助 AI 驅動的全球創意營運引擎，每年節省 300,000 美元

Highlights

Challenges

• System rigidity: A legacy, developer-dependent environment made it impossible for creative teams to iterate on workflows in real time.

• Administrative friction: Managing 1,500+ requests across 28 languages created a massive manual triage burden for senior producers and analysts.

• Reporting lag: Leadership lacked real-time visibility into global capacity, with producers spending 13 hours per month manually mining data for status updates.

Solutions

• Automated project discovery: AI Studio parses unstructured intake data to auto-draft technical project charters and requirements documents.

• Intelligent triage engine: Smart rules automatically route global requests to 80 specific portfolios and assign job codes based on region and asset type.

• Autonomous brand auditing: Asana AI Teammates act as global content strategists, matching localized assets to brand guidelines across 28 languages in seconds.

Outcomes

• $300,000 saved in time savings and unlocked capacity across globalization and analytics functions.

• 1,400+ high-level hours reclaimed annually by automating project charters and discovery.

• 42% reduction in manual ticket management for the global creative agency.

• 60% faster lead time from raw request to active project by eliminating manual scoping.

Asana 從根本上改變了我們大規模管理創意營運的方式。 我們首次能夠即時掌握所有創意工作流程，從個別行銷活動到完整的計劃專案集。 這種透明度使我們能夠發現規律、及早解決瓶頸，並更快做出更明智的決策。”

Winner: 2026 Global AI Innovation Partner Award

This award recognizes Indeed for moving beyond simple task automation to a cognitive delegation model. By using AI Studio to handle the most mentally taxing parts of project management—discovery and triage—Indeed has created a global blueprint for AI maturity.

Use case 1: Automated project discovery and technical scoping

For Indeed’s Analytics teams, the discovery phase of a project was previously a high-touch administrative bottleneck. Senior analysts spent hours interviewing stakeholders and drafting charters before actual work could begin. Indeed solved this by using AI Studio to act as a first responder, automating the cognitive load of project kickoff.

• AI-powered intake: When a stakeholder submits a data request via Asana forms, rules instantly parse the text to extract data sources and urgency levels.

• Automatic charter drafting: As the project moves to discovery, AI Studio checks the request and creates a project charter and technical requirements document in the comments.

• Predictive prioritization: The AI extracts business value and technical complexity during intake, allowing the team to prioritize the backlog by projected ROI.

• Role shift from author to editor: Senior technical program managers now start with a 70% complete scope and a suggested level of effort, shifting their focus to strategic validation.

最具變革性的要素是自動化的探索階段。 我們基本上已將啟動專案所需的思考時間自動化。 這使我們的前置時間縮短了 60%，並使我們的資深人才能夠充當策略編輯者，而非資料收集者。”

Use case 2: Autonomous brand alignment with AI Teammates

Maintaining brand consistency across 60+ countries and 28 languages is a significant challenge for a global creative team. Indeed piloted a Content Strategist AI Teammate to act as an autonomous brand auditor, ensuring localized content aligns with global standards without manual review cycles.

• Global brand auditing: The Asana AI Teammate functions as an always-on brand auditor, matching localized content to global guidelines across dozens of languages.

• Instant brief generation: The teammate analyzes market-specific needs to generate creative briefs in seconds, maintaining the Indeed voice globally.

• Cognitive delegation: By feeding the AI teammate deep institutional memory, Indeed has moved from manual brand-to-market alignment to an automated system of strategic auditing.

• Reclaimed producer time: This autonomous oversight allows creative leads to focus on innovation rather than checking translations and asset compliance.

設定 AI 隊友與其說像是編寫規則，不如說更像是指導同事。 藉由 AI 即時產生草稿並稽核內容，我們的團隊將重點從資料輸入轉移到策略稽核，從管理工作轉移到架構成果。”

Use case 3: The global creative operations engine

Managing a 70+ person in-house agency across 60 countries and 28 languages created significant coordination overhead. Indeed replaced its rigid legacy system with an automated Asana ecosystem that is now the number one AI-adopting team at the company.

• Dynamic intake and triage: A single form captures requirements for 61 different job codes. 18+ custom rules then route the work to one of 80 specific portfolios based on region and asset type.

• Automated reporting: Producers use Smart status to pull real-time data from custom fields and milestones, generating executive updates in seconds instead of hours of manual data mining.

• Instant institutional memory: The team uses Asana AI chat to query the entire domain for historical context, finding specs for past global campaigns in seconds.

• Global localization management: Multi-homing allows a single asset to live in a global production project while simultaneously appearing in regional portfolios for stakeholder visibility.

我們不僅將工作移至 Asana，還利用它來消除工作附帶事務。 透過利用智能狀態將創意營運中最耗時的部分 (資料採集) 自動化，我們每月節省了 13 個小時，現在這些時間被重新投入到創意策略中。”

Conclusion

Before Asana, Indeed’s global teams faced a scaling wall of manual triage and administrative friction. By building an AI-powered operating system, the company has successfully decoupled its organizational output from its administrative headcount. This unified architecture ensures that as Indeed scales its reach to 60+ countries, its creative and analytics teams remain focused on the mission-critical strategy of helping people find better work. For Indeed, AI is the partner that handles the coordination so humans can handle the mission.