Prachi Gore is the Chief Marketing Officer at Asana, where she leads the company's global marketing strategy and brand development. Prachi brings extensive experience scaling product-led B2B organizations, having previously served as SVP and Chief Marketing Officer at Checkr, where she built the company's demand engine, elevated its brand, and launched its product-led growth business. Prior to Checkr, Prachi led Marketing at SmartRecruiters, guiding the company's evolution from an SMB-focused product to a leading enterprise talent acquisition suite. Prachi is passionate about creating marketing that combines human creativity with rigorous, data-driven execution, and is committed to helping teams work more effectively and tell clearer stories. She holds an MBA in Marketing and Strategy from Washington University and a Bachelor of Engineering in Electronics from the University of Mumbai.